Author Archives: Paul Rene

Custom design process

CUSTOMER ENGAGEMENT IS KEY: Our team doesn’t like to take credit for the creativity in our work. The freshness in our custom furniture, which expresses a thought or idea, comes from collaboration with an engaged customer. When the consultation conversation is made safe, from the judgement of our thoughts or ideas, we engage. We flow. We inwardly tap into the infinite source of creation, from which all things new originate. We become a conduit to manifest ideas whose time has come. Its mind blowing to experience the metaphysical nature of the collaborative custom design process - ideas flowing one after the other - each refining the last, until a custom design that reflects the custom-er comes into view. Now you know it - the secret sauce - how Paul Rene consistently produces transcendent custom furniture.


Sustainability

As a social entrepreneur, I find the argument for sustainability lacking THE compelling point. Yes, I am concerned about the ever increasing intensity of destructive weather. However, the human dimension of this crisis is a greater concern to me. What good does it do to restore the earth and leave the people who come from it (whose bone is made from the same substance as rock, whose flesh is composed of the same substance as the earth’s vegetation and whose body is 75% water, exactly mirroring the planet’s water to land ratio) to overheat in anger, frustration, and insecurity due to job loss or a lack of means to adequately sustain ourselves and our families? Few care about environmental degradation because we don’t see ourselves in the sustainability picture. When we look at a photo the first person we search for in the picture is ourselves. Until we see ourselves as the object of the sustainability crisis, instead of sprouting trees, polar bears, penguins and other cute animals, often seen in advertisements, product packaging and other forms of public communications, the planet doesn’t have a chance.