Custom design process

September 12, 2015

CUSTOMER ENGAGEMENT IS KEY: Our team doesn’t like to take credit for the creativity in our work. The freshness in our custom furniture, which expresses a thought or idea, comes from collaboration with an engaged customer.

When the consultation conversation is made safe, from the judgement of our thoughts or ideas, we engage. We flow. We inwardly tap into the infinite source of creation, from which all things new originate. We become a conduit to manifest ideas whose time has come.

Its mind blowing to experience the metaphysical nature of the collaborative custom design process – ideas flowing one after the other – each refining the last, until a custom design that reflects the custom-er comes into view.

Now you know it – the secret sauce – how Paul Rene consistently produces transcendent custom furniture.

Sustainability Custom furniture design and manufacturing
Custom furniture design and manufacturing


A Blog About Our Time by Paul Jeffrey


What should we conclude about a society that looks backwards – that desires retro furnishings, fashions, etc? Would there have been a mid-century modern era, unless society tired or wanted to move forward from the streamline era? The role of design is to push the needle forward, to advance and inspire thoughts of a new and better society.